🏠 Accommodation & Staying in Tallinn#
Finding a comfortable and affordable place to stay during the festival is crucial. We’ve partnered with several great local hotels and hostels to offer exclusive discounts and special rates for Tallinn Fringe performers and guests!
🛌 Budget & Hostel Option#
- Fat Margaret Hostel (Official Hostel Partner):
- Special Rates: €50/night in August | €40/night in September (Twin Ensuite Room).
- How to Book: Email info@fatmargarets.ee and mention FRINGE to claim your special rate.
- Group Bookings: If there are more than two of you traveling together, reach out directly via email and they’ll happily sort you out with a custom room arrangement!
🏨 Partner Hotel Deals & Special Rates#
- Go Hotel Shnelli (Toompuiestee 37/1)
- The Vibe: Located right next to Tallinn’s Baltic Station (Balti Jaam) and the historic Old Town—extremely convenient for getting around festival venues.
- Discount: Get 10% off your stay by using the official festival booking link.
- Unique Hotels Group (15% Off with Code:
FRINGE15)- Centennial Nexus Hotel Tallinn (Endla 15): A modern 4-star hotel with co-working spaces, 24/7 deli corner, and contactless check-in/out.
- Von Stackelberg Hotel Tallinn (Toompuiestee 23): An elegant 4-star boutique hotel in a restored 19th-century manor with an on-site Zen Spa, right next to Toompea Castle.
- Kreutzwald Hotel Tallinn (Endla 23): A stylish 4-star hotel set in a historic limestone building, featuring a Zen Spa and authentic Italian restaurant (La Cucina & Pizzeria Napoletana).
- How to Claim: Enter discount code FRINGE15 when booking directly on their website to get 15% off the daily rate.
🖼️ Print Materials & Poster Requirements#
To ensure your posters and flyers meet local Estonian regulations and print standards, please carefully review these guidelines before heading to the print shop:
🌐 Estonian Language Legal Rules#
- Language Hierarchy: All printed posters must feature the Estonian language first. Other languages cannot be larger in size than the Estonian text.
- Details: While your show title can remain in its original language, all show details (language, ticket info, venue) must be provided in Estonian alongside any other languages.
📝 Useful Translations for Posters & Flyers#
- The show is in English = See šõu on inglise keeles
- The show is in Russian = See šõu on vene keeles
- Tickets from €10 = Piletid alates 10€
- On the door €20 = Ukselt 20€
- Venue = Koht (Note: You can skip this word and just display the address directly)
- Doors = Uksed (e.g., Uksed @ 18.30)
- Show Times: We recommend formatting your show dates and times in one of the following clear formats:
21.3 @ 19.0021.3.24 @ 19.0021.03.2024 @ 19.00
🖨️ Where to Print (Recommended Partner)#
While you are free to choose any printing provider, we highly recommend working with our local partner, Kiirprint:
- Location: Paldiski mnt 17, Tallinn
- Contact Email: info@kiirprint.ee
- Pro Tip: Mention FRINGE when sending or delivering your files for smooth service and special festival pricing!
📐 Technical Requirements for Print Files#
Please ensure your files meet the following technical requirements before sending them to print:
- Format: Print-ready .pdf in CMYK color mode.
- Bleed: Must include a 3mm bleed on all sides.
- File Size: Keep files under 10MB. Adjust your export settings or consult a designer if you need to reduce the size.
- File Naming Convention: Name your file using the format
showname-posterflyersize.pdf (e.g., cabaretcomedyclub-A5.pdf).
You are responsible for creating your show’s Facebook event and promoting it to local audiences. Marketing effectively in Estonia requires reaching specific community channels in their preferred language.
📧 Email Marketing & Newsletters#
- The Gamma People Newsletter:
- What it is: A vital local event newsletter with over 4,000 subscribers, focused specifically on audiences looking for English-language events in Tallinn.
- Why use it: This is an essential resource for anyone performing in English. While it is a paid promotional service, it is a high-impact way to get directly in front of your exact target audience.
📌 Facebook Event Setup#
- Create the Facebook event under your artist/show page.
- Add your venue as a co-host.
- Important: Send the event link directly via email or Messenger to your venue as notifications often get lost.
🗣️ Language Advice for Facebook Groups#
- Always post in Estonian when sharing in local neighborhood and Estonian-language groups—even if your show is performed in English! Local engagement is much higher when copy is localized.
- Example Intro Sentence to Use: "Ma esinen kohas [venue name], tulge ja vaadake minu šõud!"__(I’m performing at [venue name], come check out my show!)
- Translation Tip:
- Relying solely on Google Translate usually results in unnatural-sounding phrases, so it's best to avoid using it alone.
- If you provide enough context and background info, most AI tools can generate an acceptable translation.
- For the most natural and accurate results, ask your venue staff or local contacts to quickly double-check your AI-translated copy!
👥 Recommended Local Facebook Groups#
Join and share your show details in these active local communities:
Estonian-Language Facebook Groups:#
- Neighborhoods:
- Culture, Events & Community:
English-Language & Expat Groups:#
Press releases are an important part of promotion. Read Brighton Fringe's guide and use our press release example as a starting point.
International artists can contact **info [at] fringe.ee** about translation. Performers can arrange distribution through ajakirjanikud.ee; the listed send-out price is €25.