Here's helpful info for all performers and artists taking part in Tallinn Fringe 2026
Checkout hints on accommodation, where to print your flyers and posters for the best prices and how to promote and market your show.
If you have any questions do get in touch with your venue or you can also reach out to us directly.
Have a kickass festival!
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Promotion is part of putting on a show. Tallinn Fringe is a place to test ideas, learn who your audience is and discover how best to reach them.
Every show needs a tailored approach. Give it time, attention and a realistic budget. The festival can help you make informed decisions, and runs promotion and marketing sessions before the festival.
People judge the visual first and spend less than ten seconds reading the show text.
Gamma People is a local events newsletter with more than 4,000 subscribers interested in English-language events. It is published three times a week and offers paid advertising.
Your venue has access to a Fringe preferred print supplier for posters and flyers. You will need a print-ready PDF.
Useful high-footfall areas for flyering include:
Open the poster map for free poster-friendly locations for A3, A2 and A1 formats.
A modest advertising budget is generally the most effective way to gain visibility. Organic reach is difficult; relevant Facebook groups are useful as support, not a substitute for paid promotion.
Post in Estonian in Estonian-language groups, even when your show is in English. Ask your venue for translation help.
I'm performing at Tallinn Fringe, come check out my show!
Ma esinen Tallinna Fringe festivalil, tulge mu šõud vaatama!
Press releases are an important part of promotion. Read Brighton Fringe's guide and use our press release example as a starting point.
International artists can contact **info[at]fringe.ee** about translation. Estonian performers can arrange distribution through ajakirjanikud.ee; the listed send-out price is €25.