Artists Helpful Info
Local hints and tips to help artists have a great Fringe
last updated 1. Feb 2024
** Info is constantly updated, so check back for updates **
Venue information is here
Accommodation
Here are some Fringe friendly accommodation partners for performers.
👉 Hektor Container Hotel
liisianne@hektorstay.com
** Mention that you’re a ”Fringe Performer” and they’ll do the best deal they can **
👉 16€ Hostel
liis@16eur.ee
** Mention ”Fringe” and they’ll do the best deal they can
Promotion
Is hugely important and you will have to have a strong promo game to get your shows full.
Canva.com is a useful and easy platform for all your graphic design needs. You can also post to socials from this platform.
Find further info below about how and where to push your promo out.
Tallinn Fringe will be running a free educational program : ”How to Market and Promo Your Show” on
8. April (In Tallinn)
15. April (online only)
Printing
Contact your venues directly as they have access to a Fringe preferred print supplier for all your poster and flyer needs.
You will need a print ready .pdf file.
Flyering
Areas with high foot traffic (Estonian standards) for flyering.
1. Old Town Square
2. Telliskivi Loomelinnak (weekend afternoon/evenings best)
3. Ferry Terminals
4. Baltijaam Market
5. Train station
Postering
Paid spots:
Free spots: This is a map of poster-friendly places for A3/A2/A1
Social Media
Here is a list of FB groups you should join and post in.
Please remember that you should post in Estonian in Estonian groups to make sure you have the best impact, even if your show is in English.
Here an easy sentence to drop into Estonian FB groups
I’m performing at Tallinn Fringe, come check out my show! = Ma esinen Tallinna Fringil, tule chekka mu showd
Or also ask your venue to help with some quick translations. Don’t use Google Translate, it will most probably not be correct and you’ll come across sounding weird.
To post in Estonian:
https://www.facebook.com/groups/kalamaja/
https://www.facebook.com/groups/pelgulinn
https://www.facebook.com/groups/1426575764337338
https://www.facebook.com/groups/925291230855218/
https://www.facebook.com/groups/1584000585162694/
https://www.facebook.com/groups/304861073631045/
https://www.facebook.com/groups/2545273362149409
https://www.facebook.com/groups/uritusedTallinnas
https://www.facebook.com/groups/508790043366682
https://www.facebook.com/groups/2885681214826056
https://www.facebook.com/groups/207280756113653
To post in English:
https://www.facebook.com/groups/ExpatsEstonia/
https://www.facebook.com/groups/UniqueEventsInTallinnEstonia
https://www.facebook.com/groups/1199304950256641/
https://www.facebook.com/groups/320232252097400/
https://www.facebook.com/groups/166477880066544
https://www.facebook.com/groups/648909835502084
https://www.facebook.com/groups/811026369473932
Press Release
Sending out press releases is also an important part of a promotion strategy and don’t worry non-Estonian speakers, we’ve sorted the language barrier for you too!
Check this great info on how to write a press release courtesy of Brighton Fringe
Press release example
For internationals!
We will have a translation service available from 1. May. Check back here for details on how to use the all-in-one translation and press release service.
Estonian performers!
If you would like to send the press release yourself, then go to http://www.ajakirjanikud.ee
Send-out is 25€ paid through the above site.
