01 / Stay — Accommodation#
We work with Unique Hotels, a group of four hotels around Tallinn.
Get 15% off your booking with code FRINGE15.
Also compare options on Airbnb and Booking.com to find what suits your schedule and budget.
02 / Audience — Promotion#
Promotion is part of putting on a show. Tallinn Fringe is a place to test ideas, learn who your audience is and discover how best to reach them.
Every show needs a tailored approach. Give it time, attention and a realistic budget. The festival can help you make informed decisions, and runs promotion and marketing sessions before the festival.
People judge the visual first and spend less than ten seconds reading the show text.
- Define your ideal audience. You may have more than one.
- Create a strong visual and clear, engaging show description.
- Start early and complete one promotion task every week.
- Do not leave your entire campaign until festival month.
03 / Reach — Newsletters#
Gamma People is a local events newsletter with more than 4,000 subscribers interested in English-language events. It is published three times a week and offers paid advertising.
04 / Print — Printing & flyering#
Your venue has access to a Fringe preferred print supplier for posters and flyers. You will need a print-ready PDF.
Useful high-footfall areas for flyering include:
- Old Town Square
- Telliskivi Loomelinnak, especially weekend afternoons and evenings
- Ferry terminals
- Balti Jaam Market
- The train station
Open the poster map for free poster-friendly locations for A3, A2 and A1 formats.
05 / Social — Social media#
A modest advertising budget is generally the most effective way to gain visibility. Organic reach is difficult; relevant Facebook groups are useful as support, not a substitute for paid promotion.
Post in Estonian in Estonian-language groups, even when your show is in English. Ask your venue for translation help.
I'm performing at Tallinn Fringe, come check out my show!
Ma esinen Tallinna Fringe festivalil, tulge mu šõud vaatama!
Estonian-language groups#
- https://www.facebook.com/groups/kalamaja/
- https://www.facebook.com/groups/pelgulinn
- https://www.facebook.com/groups/1426575764337338
- https://www.facebook.com/groups/uritusedTallinnas
- https://www.facebook.com/groups/925291230855218/
- https://www.facebook.com/groups/1584000585162694/
- https://www.facebook.com/groups/304861073631045/
- https://www.facebook.com/groups/508790043366682
- https://www.facebook.com/groups/2885681214826056
- https://www.facebook.com/groups/207280756113653
English-language groups#
- https://www.facebook.com/groups/ExpatsEstonia/
- https://www.facebook.com/groups/UniqueEventsInTallinnEstonia
- https://www.facebook.com/groups/1199304950256641/
- https://www.facebook.com/groups/320232252097400/
- https://www.facebook.com/groups/166477880066544
- https://www.facebook.com/groups/648909835502084
- https://www.facebook.com/groups/811026369473932
06 / Media — Press releases#
Press releases are an important part of promotion. Read Brighton Fringe's guide and use our press release example as a starting point.
International artists can contact info[at]fringe.ee about translation. Estonian performers can arrange distribution through ajakirjanikud.ee; the listed send-out price is €25.